Jacob CiesielskiVP, CRM Data Technology

    Managing Director, Canada, and VP, CRM Data Technology

    Jacob is an innovative marketing and technology leader, focused on all aspects of marketing optimization and effectiveness, leveraging marketing processes, strategy and technology to build and manage data and platform agnostic CRM solutions.

    With over 17 years of extensive knowledge and expertise in data and database platforms, campaign management, email marketing solutions, analytics, strategy and execution, Jacob  helps clients strengthen their existing customer relationships and create successful acquisition models through implementing consumer engagement solutions across all channels and platforms.

    He is a former member of the Canadian Marketing Association’s Technology and Analytics Council and a former co-chair of the CMA Analytics Conference.